diff --git a/modus-themes.el b/modus-themes.el
index 4a57941..35a5e4a 100644
--- a/modus-themes.el
+++ b/modus-themes.el
@@ -3779,8 +3779,10 @@ Also see `modus-themes-get-themes'.")
   ;; `custom-known-themes' because loading the theme has the desired
   ;; side effect of adding the relevant `theme-properties' to it.
   (unless (and (memq theme modus-themes--activated-themes)
-              (custom-theme-p theme))
-    (load-theme theme t t)
+               (custom-theme-p theme))
+    (let ((enable-theme-functions nil)
+          (modus-themes-after-load-theme-hook nil))
+      (load-theme theme t t))
     (add-to-list 'modus-themes--activated-themes theme)))
 
 (defun modus-themes--belongs-to-family-p (theme family)