diff --git a/cmd/releases.go b/cmd/releases.go
index d8dabfb4..42778d38 100644
--- a/cmd/releases.go
+++ b/cmd/releases.go
@@ -109,6 +109,10 @@ func runReleaseCreate(ctx *cli.Context) error {
 	})
 
 	if err != nil {
+		if err.Error() == "409 Conflict" {
+			log.Fatal("error: There already is a release for this tag")
+		}
+
 		log.Fatal(err)
 	}